This logo design was created for Halifax Harbour Bridges’ annual one-mile race. By incorporating the existing Macpass logotype, this new race logo will be easily recognisable to people familiar with the Macdonald Bridge in Halifax.

Our goal for this design was to use a clean, modern aesthetic to create a clever race logo which could be used for years to come without going out of style.

Four logo concepts were presented to the client. Each design was presented in color and in black and white. Photo banners were created for advertising.